amazing article

Ok, you guys might not think its amazing but I read this article about why popular things become popular such as Brittany Spears, Harry Potter, or the Blair Witch Project and the way that social communities (ie the world we live in) influences this. Who would have thought the article touches on crazy parallel universes and other mind boggling ideas to rattle around in your noggin. I hope you have as much fun with it as I did. Read it all the way through, its worth it.
Here's an excerpt "Conventional marketing wisdom holds that predicting success in cultural markets is mostly a matter of anticipating the preferences of the millions of individual people who participate in them. From this common-sense observation, it follows that if the experts could only figure out what it was about, say, the music, songwriting and packaging of Norah Jones that appealed to so many fans, they ought to be able to replicate it at will. And indeed that’s pretty much what they try to do. That they fail so frequently implies either that they aren’t studying their own successes carefully enough or that they are not paying sufficiently close attention to the changing preferences of their audience."